The threat of deepfakes report

The Threat of Deepfakes: How biometrics protects consumers from the growing threat of deepfake attacks online

4 September 2020

In April, a TV commercial was shown in the US to promote The Last Dance, the documentary about Michael Jordan and the Chicago Bulls. It starts off with sports presenter Kenny Mayne doing his usual thing, but almost immediately he starts making extremely accurate predictions about the future. It turns out to be manipulated footage.

It was very entertaining, but it also raised serious concerns about the potential misuse of synthetic content or deepfake material. If you can make someone say anything at all, where could this end?

iProov has been warning about the threat of deepfakes for some time. Deepfakes pose a significant threat to consumers and organizations because they can be used in cyber attacks for all sorts of criminal or malicious ends. Our Genuine Presence Assurance technology protects against deepfakes during authentication processes, by assuring that an online user is a real person actually authenticating right now.

In our new report, The Threat of Deepfakes, we look at what consumers think about deepfakes.

Key findings from the report show that:

  • 75% of consumers would be more likely to use online services that protect against deepfakes
  • 85% agree deepfakes will make it harder to trust what they see online
  • 72% believe the need to authenticate identity is more important than ever before
  • 81% believe biometrics will be used more in future to assure identity online
  • 88% of respondents believe online security threats are growing

As the arms race begins between deepfake generators and deepfake detectors, enterprises must prioritise their security measures and consider how they can protect their customers from sophisticated attacks. The iProov Security Operations Centre (iSOC) has been launched precisely to ensure that our customers are protected, not only from attacks today but also tomorrow and in the future. iSOC uses machine learning, people and process to rapidly react and evolve to emerging threats.

Download the report, The Threat of Deepfakes.

To find out more about how iProov’s Genuine Presence Assurance technology, and how the iProov Security Operations Centre can help protect your business and users from cyber attacks, get in touch with us today at

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