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International Women’s Day at iProov

March 6 2020

International Women’s Day is a recognized day worldwide, celebrating the social, economic, cultural and political achievements of all women globally. We are moving into a very exciting time in gender balance history where the world notices its absence and celebrates its presence. We’ve seen movements like #PledgeForParity in 2016, #BeBoldForChange in 2017, #PressForProgress in 2018 and #BalanceForBetter in 2019. And so here we are in 2020, and iProov is celebrating #EachForEqual.

Susannah, our Digital Marketing Executive, had a fireside chat with Sital, Product Marketing Manager, Lynne, Global Head of Product Marketing, Sarah, Global Head of Marketing and Ju Lee, Financial Controller, to hear what International Women’s Day means to them, and what advice they would share with other women.


Susannah: What does International Women’s Day mean to you? 

Sital: It’s an opportunity to recognise the achievements of women and the contribution they make on a daily basis whilst juggling home and work. It gives us, as women, an opportunity to stop and take stock of our achievements and support each other. I am lucky that our community has hosted International Women’s Day events, an evening to dress up, spend time with like minded women. I look forward to hearing inspirational stories from women of non British background, and how they have overcome obstacles and flourished in Britain. This year I am organising my own little event too.

Lynne: An opportunity for women around the world to share and highlight their stories.

Sarah: Women’s rights are always under siege and we ignore that at our peril. International Women’s Day is a good opportunity to assess how far we’ve come and what remains to be done.

Ju Lee: It’s a day of celebration, to share achievements and to give each other a pat on the back. It’s also an opportunity to highlight how much still needs to be done and to remind us that to do nothing unwinds all the good work that has been done so far.


Susannah: Typically women are the primary carers for elderly parents and children, whilst balancing a career. What advice would you give to those juggling many roles across personal and professional life?

Sital: Firstly, remember to look after yourself. It’s easy to get wrapped up in the needs of those being cared for, but unless you are healthy and fit enough to look after others, it will fail. You have an identity that isn’t just being a carer, so make time for yourself. Secondly, ask for help!

Lynne: Remember how much you love them and how much they love you, but also sometimes accept that you can’t do everything yourself, you don’t need to be superwomen!  Ask for help.

Sarah: Set out what is important and how much can realistically be achieved in 168 hours a week and then try and keep the right balance between your priorities.

Ju Lee: There is no doubt that the challenge is tough but women are amazingly strong, resilient and resourceful. Keep reminding yourself of the positives of what you are trying to achieve, find support from others in a similar position and make sure you allocate time for yourself.


Susannah: Who do you hope to be a role model for?

Sital: Mostly my niece, but also younger family and community members.

Lynne: I’ve never thought about myself as a role model. I just try to do the best I can in every situation.

Sarah: Women should support each other but I do feel a special affinity with working class girls who don’t get to see the full scale of opportunities that are open to them.

Ju Lee: I hope that anyone who joins iProov will be able to see how women are valued in the company and opportunities given are based on merit not gender.


A note from Aarti, SVP of Product and Marketing:

Many of us are lucky to be part of organisations where equality is both a guiding principle and practise. Here at iProov, we are invested in our people. Our company values are initiated by our CEO Andrew Bud, to support and encourage a culture of diversity.

The range of demographics across the organisation, enables iProov to propel as a startup and remain current in its values. Our flexible working policies enable inclusivity, and women centric comms channels offer an ongoing hub of support. iProov encourages everyone to have a voice, and ensures that your voice is just as important as the next. Every Friday, we have a company stand up where everyone has time to speak about their achievements of  the week and offer a shout out to a colleague.

iProov enjoys celebrating the uniqueness of our people. Recently, we published a blog post celebrating International Day of Women and Girls in Science. The blog showcased the career trajectories and accomplishments of iProov women in STEM, and demonstrated some of the exciting work that STEM skills can lead to, to inspire young women to pursue STEM.

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