Passionate about simplicity, focused on security

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iProov is a  fast-growing London-based firm, founded in 2011.  Our multi-national team comprises a tight-knit group of world-class university academics and cutting-edge mobile and web developers, led by senior executives experienced in building and running global-scale internet services.

Winner of many awards, including in 2017 alone the Citi Tech4Integrity Challenge, the Fintech Vizag Valley Insuretech Category and the NCSC Dragon’s Den, iProov is recognised as a global leader in the new field of usable cyber-security. Focus and partnership drive our growth.

Granted patents and many substantial grants from InnovateUK, the UK Government's innovation agency, recognise the quality of our technology. Continuing research lies at the heart of our success.

iProov chairs the Mobile Ecosystem Forum, the global trade association of the mobile services industry. We are members of the Identity Ecosystem Steering Group, developing standards for the US National Strategy for Trusted Identities in Cyberspace and we contribute to the UK Cabinet Office OIX group.

Meet the team


Andrew Bud

Founder & CEO

Andrew founded iProov in 2011. He is an experienced technology entrepreneur and leader, with a career spanning thirty years in mobile.

In 1999 he founded mBlox, now the world’s largest provider of SMS transmission for enterprise applications. As CEO, Andrew built the firm into a successful high-throughput technology-based service business. From 2003, when he became Executive Chairman, he attracted substantial investment from Silicon Valley venture funds and grew the company to annual revenues of over $100 million p.a. He continued to serve on the Board until its sale in 2016 to CLX Networks.

Andrew also chairs MEF, the global trade association of the mobile content and commerce industry, and is non-executive chair of digital energy business Passiv Systems. In the past he has chaired the UCL Advisory Board on Computer Science and was a non-executive director of the UK regulator Phonepay Plus and a CF2 regulated director of ETX Capital. His earlier achievements include the world’s first DECT cordless communications product and the mobile network of Omnitel Pronto Italia (now Vodafone Italia).

He has a degree in Engineering from the University of Cambridge and is a Fellow of the IET.


Dominic Forrest


Dominic is responsible for the design and development of iProov’s cloud-based infrastructure. Prior to taking up his role with iProov, Dominic was the Senior Vice President of Engineering at mBlox Inc., where he managed a team of fifty developers over three continents. This team was responsible for developing and expanding the mBlox global platform so that it could seamlessly run over 6 billion transactions per year. During his tenure, he successfully transformed the development methodology and environment, yielding enhanced output and much improved quality.

Prior to mBlox, Dominic had over fifteen years’ experience in a number of senior roles within UK Telcos and ISPs. This included the responsibly for the Architecture and design of voice, transmission and IP networks for ntl, followed by the launch and growth of the company‘s broadband service to >2 million customers.


Joe Palmer

Technical Director

Joe is a skilled and experienced developer and project manager with a degree in Computer Science from UCL. His expertise lies in internet technology, and as co-founder and director of SoftForge he successfully delivered large and complex web-based e-commerce and secure information solutions for clients such as the NHS and Shell. Since 2012 he has led the development of iProov’s proprietary technology.


Matthew Pearch

Commercial Director

Matthew is an experienced Sales and Marketing executive. He has a strong background in fast-growth SaaS and web services built on deep relationships with large, complex clients. He built the European operations of Bulletin, and was Partnership Director at IOVOX. He has also worked with voice biometrics at Nice Systems. From 2003-2008 Matthew was the most successful European sales executive at mBlox Inc. He has a degree in Economics from the University of Hertfordshire.

Dr. Andrew Newell

Dr Andrew Newell

Research Director

Andrew joined iProov from University College London where he was a Research Fellow in both the Department of Computer Science and CoMPLEX. His PhD and subsequent published research focused on computer vision and pattern recognition. Since 2014 he has led iProov’s work on image processing.


Prof. Angela Sasse

Chief Scientific Advisor

Professor Sasse is the Head of Information Security Research at University College London (UCL), and currently also Director of the GCHQ/EPSRC-funded national Research Institute for the Science of Cyber Security. She started research in usable security in 1996, and has conducted dozens of lab and in-company studies, as well as two studies for the US National Institute of Standards and Technology, on the cost and benefit of authentication mechanisms, such as passwords and biometrics.

Professor Sasse’s team incorporates the Human-Centred Systems Group, an inter-disciplinary research unit she established at UCL to focus on HCI with special emphasis on security. She read psychology in Germany and holds an M.Sc. in Occupational Psychology from Sheffield University, and a PhD in Computer Science (on Users' Models) from the University of Birmingham. She worked as a Human Factors Specialist for Philips Corporate Industrial Design in 1990 and joined the Department of Computer Science at UCL as a Lecturer in November 1990. She is a Fellow of the Royal Academy of Engineering.


Peter Sugarman

Investor Director

Peter is a Partner and the Chief Operating Officer of JRJ Group, a specialist London-based Private Equity firm with a primary focus on Financial Services and interests in a range of other investments.

Peter’s broad 30+ year career has spanned the fields of corporate finance, tax, accounting, M&A structuring and investment banking. Prior to joining JRJ Group in November 2008, he was a Managing Director at Lehman Brothers for over 7 years, latterly as Head of Principal Investing in the Insurance Advisory Group and previously as Global Head of the Strategic Transactions Group. Prior to Lehman Brothers, Peter was co-head of Structured Finance at Rabobank International, following eighteen years with JP Morgan in a wide variety of roles. Peter holds BA and MA degrees in History and Law from the University of Cambridge. In addition to his roles in JRJ and iProov, Peter serves as chairman of Food Freshness Technology, and as a director of ETX Capital and Maddox Capital Limited. He is an active investor in a range of smaller growth companies.


Eddie Alleyn

Non Executive Director

Eddie has over thirty five years’ operational experience in UK Government service, in the defence, security and foreign affairs fields. For most of the last fifteen years, he was responsible for leading teams applying technology creatively to solve real-world business and cyber-related problems for the UK's Ministry of Defence and the Foreign and Commonwealth Office, among others. From 2011 to the end of 2016 he was Chair and CEO of HMGCC, an executive agency of the FCO, specialising in the engineering, manufacturing and integration of secure communications and other systems for Government.
He is a Fellow of the IET.


  • Elizabeth House
  • 39 York Road
  • London
  • SE1 7NQ
  • United Kingdom