Meet Our Senior Leadership Team

Andrew Bud CBE FIET

Founder & CEO
Andrew Bud, CEO
Andrew founded iProov in 2011. He is an experienced technology entrepreneur and leader, with a career spanning thirty years in mobile.

In 1999 he founded mBlox, now the world’s largest provider of SMS transmission for enterprise applications. As CEO, Andrew built the firm into a successful high-throughput technology-based service business.

Andrew also chairs MEF, the global trade association of the mobile content and commerce industry, and is non-executive chair of digital energy business Passiv Systems.

He was made a CBE (Commander of the Order of the British Empire) by the Queen in the 2020 New Year Honours List.

Dominic Forrest

Dominic Forrest, CTO
Dominic is responsible for the design and development of iProov’s cloud-based infrastructure. Prior to taking up his role with iProov, Dominic was the Senior Vice President of Engineering at mBlox Inc., where he managed a team of fifty developers over three continents, responsible for developing and scaling the platform so that it could seamlessly run over 6 billion transactions per year.

Prior to mBlox, Dominic had over fifteen years’ experience in a number of senior roles within UK Telcos and ISPs. This included the responsibly for the Architecture and design of voice, transmission and IP networks for NTL, followed by the launch and growth of the company‘s broadband service to over 2 million customers.

Joe Palmer

President, iProov Inc.
Joe Palmer, Technical Director
Having joined iProov as employee number one in 2012, Joe was responsible for building the first prototype of iProov’s Flashmark technology. He then moved into a commercial role before relocating to Maryland to lead iProov's US operations. Before iProov, Joe was co-founder and director of SoftForge, where he successfully delivered large and complex web-based e-commerce and secure information solutions for clients such as the NHS and Shell. He has a degree in Computer Science from University College London (UCL).

Dr Andrew Newell

Chief Scientific Officer
Andrew Newell, Research Director
Andrew joined iProov from University College London where he was a Research Fellow in both the Department of Computer Science and CoMPLEX. His PhD and subsequent published research focused on computer vision and pattern recognition. Since 2014 he has led iProov’s work on image processing.

Matthew Pearch

Commercial Director
Matthew Pearch, Commercial Director
Matthew is an experienced Sales and Marketing executive. He has a strong background in fast-growth SaaS and web services built on deep relationships with large, complex clients. He built the European operations of Bulletin, and was Partnership Director at IOVOX. He has also worked with voice biometrics at Nice Systems. From 2003-2008 Matthew was the most successful European sales executive at mBlox Inc. He has a degree in Economics from the University of Hertfordshire.

Aarti Samani

SVP Product & Marketing
Aarti Samani, Product & Marketing Director

Aarti is an experienced executive, who drives growth through product innovation, partnerships and operational efficiencies. She has led product and commercial functions in multinational as well as applied AI firms across financial services, fast growth consumer tech and healthcare.

Aarti’s work has ranged from managing technology transitions in capital markets, to spearheading product development and launch of text input solutions, revolutionising the way consumers in emerging markets interact with their smartphones.

She has most recently worked at SwiftKey (purchased by Microsoft) and Digital Surgery. Aarti holds a degree in Mathematics from University of Durham.

Luke Moore

SVP Revenue
Aarti Samani, Product & Marketing Director

Luke is responsible for building out the sales organisation and driving integration with all revenue-related functions including marketing and customer support.

Experienced Leader & builder of Innovative/Sector Leading/Diverse teams in new cutting edge technology markets, with heritage in the Social Analytics Technology Space. Most recently built market leading presence with Crimson Hexagon in the EMEA & APAC territories.

iProov Limited

10 York Road
United Kingdom

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