2020 Predictions in Biometrics

By Andrew Bud, Founder and CEO of iProov

I think there are few more exciting sectors than biometrics and digital identity in 2020, and it's a privilege to be in the midst of it all. Many of the themes that we’ve talked about for years, from digital identity as a service to biometric onboarding, will finally make it onto the main stage this year.

My top four predictions for 2020:

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Written by Luke Moore, SVP Revenue

I am delighted to welcome Simon Williamson to iProov. Simon joins iProov's Global Sales Team as VP of Sales North America. He is actively hiring a team of Regional Enterprise Sales professionals across America, so get in touch if you'd like to join our mission of increasing trust online with world-class biometric authentication technology.

Welcome, Simon! What attracted you to iProov?
There are three things. Firstly, the technology. iProov has found a completely unique, completely brilliant way of solving a significant challenge in people's lives, namely how do I get access to services with my bank or the government or for travel without having to physically go into a building with my ID documents. The opportunity is huge. It allows businesses to increase customer acquisition, and it makes public sector services more easily available to millions of citizens. It's such a customer-centric idea.

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We are immensely proud to announce that Andrew Bud, CEO of iProov, has been recognised by the Queen in the New Year Honours list. He has been made a CBE for services to export.

As the founder of London-based iProov, Andrew has pioneered new methods in biometric and facial authentication to help establish trust online. Banks, governments, and other enterprises worldwide are using technology invented and patented by iProov to simplify the way that consumers securely access online services.

A serial entrepreneur, Andrew has spent his career using cutting edge technology to solve global business challenges. He has been a successful pioneer in the tech industry for 30 years; in 1989 he delivered the world's first digital wireless telephone for consumers, the Zonephone, which is now on permanent display in the Science Museum in London. In the 1990’s he was one of the founders of the mobile communications industry in Italy, and he then founded and led mBlox, a global company which became the world's largest provider of commercial text messaging to enterprises.

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You’ve probably heard the term ‘Liveness’ used within the authentication market. But have you heard of ‘Genuine Presence’? At iProov we use the term genuine presence a lot (and not just because we coined it.) It’s printed on our leaflets, our swag… we’ve even had #genuinepresence printed on t-shirts.

Why does Genuine Presence matter?
Determining Genuine Presence is critical to safeguard digital identity. Without Genuine Presence assurance, mass fraudulent authentication claims can and will be passed. Undetectable attacks will be scaled and digital identity compromised.

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The Replay Challenge


Written by Andrew Bud, CEO & Founder

When we founded iProov in 2011, it seemed obvious to us that “replay attacks” would be amongst the most dangerous threats to face verification.  These occur when an app, device, communications link or store is compromised and video imagery of a victim is stolen; the stolen imagery is subsequently used to impersonate a victim.  Right from the start, we designed our system to be strongly resilient to this hazard. However, only now is the market beginning to understand the danger of replay attacks.

So, what is a replay attack and how can it be resisted?

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