Privacy Policy


This Privacy Policy explains what personal information iProov collects from and about you, and how we may use it, when you interact with us (including through this and other iProov websites – the iProov Sites) or provide us with information. We also explain your rights in respect of our use of your personal information and how to contact us with issues concerning it.

Note: This Privacy Policy does not concern personal information you (or others) may contribute when using iProov’s biometric authentication services, either under a direct relationship with us or as a user of a business or governmental service.

What information do we collect?

We collect personal information from you when you provide it to us directly and through your use of an iProov Site. This information may include:

  • information you provide to us, including when you use an iProov Site, such as your name, contact details and details about your interactions on iProov Sites;
  • records of your interactions with us (for example if you contact a member of our team or interact with us through social media);
  • information collected automatically, using cookies and other tracking technologies, such as which pages or collateral you viewed and your movement around iProov Sites; and
  • preferences for the marketing you wish to receive from us and your communication preferences concerning that marketing.

We may also receive personal information about you from third parties, such as information provided by businesses with which we partner to market iProov or its services.

You can set your browser to refuse cookies, to alert you when a website has set or accesses cookies, or you may refuse consent to some cookies. Note that if you refuse cookies some parts of the iProov Sites may not function properly.

When we refer to personal information, we mean personal data (as it is defined under the United Kingdom’s data protection laws).

What do we do with your personal information?

Depending on how you use the iProov Sites and your interactions with us, the purposes for which we use your personal information include:

  • to provide a personalised experience on the iProov Sites;
  • to manage and respond to any queries you may raise with our customer service team;
  • to improve and maintain the iProov Sites, and monitor their usage;
  • for market research – for example, we may contact you for your opinions and comments;
  • to send you marketing messages and show you targeted content or advertising; and
  • to comply with our legal and regulatory obligations.

We will only use your personal information for the above purposes, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.

What is our legal basis for processing your personal information?

We rely on the following legal bases, under data protection law, to process your Personal Information:

  • because the processing is necessary to take steps prior to entering into a contract with you or a business you represent.
  • because it is in our legitimate interests in conducting our business, including:
    • to market and promote iProov and its services;
    • to tailor that marketing and your use of iProov Sites;
    • to correspond with you about your or your business’s actual or potential use of iProov’s services;
    • to research the use that is made of iProov Sites or the issues that are raised by people who correspond with us; and
    • to increase our understanding of those people and the businesses they represent.
  • otherwise because we have your consent or are legally permitted to do so.

Whom will we share your personal information with?

We may engage third parties to process your personal information for the purposes mentioned above, such as:

  • website and app hosting services;
  • messaging and SMS push communications services;
  • online and offline marketing services;
  • our professional and legal advisers;

If we sell our business or assets, your personal information may be provided to the prospective purchaser’s advisers with appropriate legal protections and will be passed to the new owners of the business.
We may also share your personal information with others where to do so is mandated by applicable law.

How long will we keep your personal information for?

We will keep your personal information for as long as we need it for the purposes set out above: this period will vary depending on your interactions with us and the nature of the personal information concerned.

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorised use or disclosure of that data, the purposes for which we process it, whether we can achieve those purposes through other means, as well as legal, taxation and accounting requirements.

When the need to keep your personal information ends, we either delete or anonymise it.

How do we keep your personal information secure?

We have put in place appropriate security measures intended to prevent your personal information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal information on our instructions and they are subject to a duty of confidentiality.

We have procedures to deal with any suspected personal information breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Your legal rights

Under the law, you have the right to:

  • Request access to your personal information (commonly known as a data subject access request). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.
  • Request correction of your personal information that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
  • Request erasure of your personal information. This enables you to ask us to delete your personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete your personal information where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal information to comply with a legal or regulatory obligation. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
  • Object to processing of your personal information where we are relying on our legitimate interests (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms. The right to object to processing does not apply where our basis for processing your personal information is something other than legitimate interests – such as where we have your consent to the relevant processing.
  • Request restriction of processing of your personal information. This enables you to ask us to suspend the processing of your personal information in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; or (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
  • Request the transfer of your personal information to you or to a third party. We will provide to you, or a third party you have chosen, your personal information in a structured, commonly used, machine-readable format.
  • Withdraw consent to the processing of your personal information (where consent is the basis upon which we process your personal information), or to profiling by means of your personal information. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent.

You will not have to pay a fee to exercise any of your legal rights as specified above. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive; alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access the relevant personal information (or to exercise any of your other legal rights). This is a security measure we take to help avoid your personal information being disclosed to a person who has no right to receive it.

We may also contact you to ask you for further information in relation to your request to help speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Contacting us

We have a Data Protection Officer, whose email address is This email address is being protected from spambots. You need JavaScript enabled to view it.. If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact our Data Protection Officer.

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so would request that you contact us in the first instance.

We are registered with the Information Commissioner's Office (ICO) under number ZA441165.

iProov Limited (we, us or iProov) is a company incorporated in England & Wales under company number 07866563 whose registered office is at 14 Bank Chambers, 25 Jermyn Street, London, SW1Y 6HR, England.

Meet Our Advisors and Directors

Eddie Alleyn


Eddie spent 35 years working for the UK Government, in the FCO, Cabinet Office and MOD. For the last five of those years, until the end of 2016, he was Chair and CEO at HMGCC, leading teams designing, integrating and manufacturing secure systems of various kinds for Government use. Since leaving Government service, Eddie now has a portfolio of Executive and Advisory roles with a small number of innovative tech and cyber security start-ups and scale-ups in London, including iProov. He sits on the Advisory Board of a large investment fund, with a focus on Defence and Security. He also advises SANS Institute, especially in connection with DCMS’s Cyber Schools Programme. He is a Fellow of the IET, and sits on its Information Technology Policy Panel.

Peter Sugarman


Peter is a Partner and the Chief Operating Officer of JRJ Group, a growth-oriented investment firm, providing capital, deep operational expertise and strategic guidance to its portfolio companies. Peter’s thirty-five plus year career with JRJ Group, Lehman Brothers, Rabobank and J.P. Morgan spans the fields of corporate finance, tax, accounting, and mergers and acquisitions structuring, as well as investing in large numbers of early stage companies, many with a technology focus. Peter holds BA and MA degrees in History and Law from Cambridge University. In addition to his role as director of iProov, he serves as Non-Executive Chairman for Optimum (SME) Finance Ltd, director of Fireaway Inc., and as a director for various other JRJ Group portfolio companies.

Angela Sasse

Chief Scientific Advisor

Professor Sasse is the Head of Information Security Research at University College London (UCL), and currently also Director of the GCHQ/EPSRC-funded national Research Institute for the Science of Cyber Security. She started research in usable security in 1996, and has conducted dozens of lab and in-company studies on the cost and benefit of authentication mechanisms such as passwords and biometrics, and carried out two studies for the US National Institute of Standards and Technology. Professor Sasse’s team incorporates the Human-Centred Systems Group, an inter-disciplinary research unit she established at UCL to focus on HCI with special emphasis on security. She read psychology in Germany and holds an M.Sc. in Occupational Psychology from Sheffield University, and a PhD in Computer Science (on Users' Models) from the University of Birmingham. She worked as a Human Factors Specialist for Philips Corporate Industrial Design in 1990 and joined the Department of Computer Science at UCL as a Lecturer in November 1990.

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Contact us

Our London headquarters

WeWork, 10 York Road, London, SE1 7ND

Need help?

Call us at +44 20 7993 2379

Or email us at This email address is being protected from spambots. You need JavaScript enabled to view it.

Passionate about simplicity,focused on security

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About us

About us

We are a diverse team of world-class university academics and cutting-edge mobile and web developers, led by senior executives experienced in building and running global-scale internet services. We are passionate about simplicity and focused on security.

Award winning technology

Finovate - ‘Best in Show’ (2018)

SINET - Sinet16 (2017)

Citi - Tech4Integrity Challenge (2017

Fintech Valley Vizag - Insurtech Category (2017)

NCSC - Dragon’s Den (2017)

Valued global contributors

Recipient of 15 grants from InnovateUK, the UK Government's innovation agency

Part of the E2Data Project, within the EU’s Horizon H2020 Research and Innovation Programme

iProov Founder and CEO chairs the Mobile Ecosystem Forum, the global trade association of the mobile services industry

iProov Founder and CEO is a member of the Identity Ecosystem Steering Group, developing standards for the US National Strategy for Trusted Identities in Cyberspace

Contributors to the UK Cabinet Office OIX group

iProov’s technology is on display at BT's Global Research and Development Headquarters

The iProov story

Why was iProov founded? It came from a lesson learned the hard way. In 2008 Founder Andrew Bud was Executive Chairman of the previous business he founded, mBlox Inc. the largest provider of enterprise-to-consumer text messaging in the world. By 2007 it was also one of the largest processors of SMS mobile payments in the world, clearing and settling around $500m a year, with low fraud rates, growing revenues and happy mobile operators.

The attack

Then in 2008, it all went horribly wrong. Fraudsters in the UK discovered how to fake consumer consents and many people lost money. Andrew was held to account by the press, and the company asked if it had been complicit or just negligent. The answer, of course, was neither and the business was later commended by the regulator on its exemplary handling of the incident.

The lesson

But it taught Andrew a lesson: the crucial importance of good, strong authentication. Simple enough to serve the needs of impatient mobile users, but secure enough to withstand the attention of even the most determined, sophisticated attackers. Solving the SMS problem was straightforward. Solving the app and web problem was not. A new kind of solution was needed – intuitive, simple to use, cross-platform, impervious to compromise of the device or its software and immune to phishing. How might this be achieved? The answer became iProov.

The future

iProov continues to be trusted throughout the online ecosystem by delivering authentication and verification simply and securely, based on a genuine one-time biometric. Ensuring the genuineness of a biometric is and will continue to be one of the great continuing challenges for the online ecosystem. iProov will continue to lead by meeting that challenge, through unceasing research and development, observing and adapting to the changing threats and through collaboration with a worldwide network of trusted partners.

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Our Products

Simple and secure authentication

Biometric authentication should be a frictionless experience providing security when accessing data and transactions in an online environment. iProov authenticates users on smartphones, tablets and laptops, in fact on almost any device with a front-facing camera and a network connection. Applications include onboarding, ID verification, border control, strong customer authentication and access control. Using the very latest in machine learning technology, including deep learning, iProov checks that the user's face corresponds to the face they originally enrolled. It's astonishingly accurate. iProov offers the following products to help you with your authentication and security requirements.


Would you like to know more?

Face Verifier is our flagship product. It enrols and subsequently authenticates a user on any platform, with any device.

Palm Verifier is a contactless mobile palm solution offering an extremely simple yet highly secure means of authentication.

ID Matcher registers a photo from an ID document and then applies Face Verifier's highly secure process to authenticate the document bearer.

Bespoke tailored authentication solutions for public sector applications offline, physical access solutions and electronic identification systems.

Need help?

Call us at +44 20 7993 2379

Or email us at This email address is being protected from spambots. You need JavaScript enabled to view it.

Passionate about simplicity, focused on security

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iProov Limited

10 York Road
United Kingdom

Contact Us

Tel: +44 20 7993 2379

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.