iProov Leadership

iProov was founded in 2012 by CEO, Andrew Bud CBE FIET. The iProov leadership team was hand-picked to achieve our mission: to make the internet a safer place. Meet the iProov team.

Andrew Bud

Andrew Bud CBE FREng FIET

Founder & CEO

Andrew founded iProov in 2012. He is an experienced technology entrepreneur and leader, with a career spanning thirty years in mobile.

In 1999 he founded mBlox, which became the world’s largest provider of SMS transmission for enterprise applications. As CEO, Andrew built the firm into a successful high-throughput technology-based service business. Andrew also chairs MEF, the global trade association of the mobile content and commerce industry.

He was made a CBE (Commander of the Order of the British Empire) by the Queen in the 2020 New Year Honours List.

Joe Palmer

Joe Palmer

President, iProov Inc

Having joined iProov as employee number two in 2012, Joe was responsible for building the first prototype of iProov’s Flashmark technology. He then moved into a commercial role before relocating to Maryland to lead iProov’s US operations.  Before iProov, Joe was co-founder and director of SoftForge, where he successfully delivered large and complex web-based e-commerce and secure information solutions for clients such as the NHS and Shell. He has a degree in Computer Science from University College London (UCL).

Dom Forrest

Dominic Forrest

Chief Technology Officer

Dominic is responsible for the design and development of iProov’s cloud-based infrastructure. Prior to taking up his role with iProov, Dominic was the Senior Vice President of Engineering at mBlox Inc., where he managed a team of fifty developers over three continents, responsible for developing and scaling the platform so that it could seamlessly run over 6 billion transactions per year.

Prior to mBlox, Dominic had over fifteen years’ experience in a number of senior roles within UK Telcos and ISPs. This included the responsibly for the architecture and design of voice, transmission and IP networks for NTL, followed by the launch and growth of the company‘s broadband service to over 2 million customers.

Andrew Newell

Dr Andrew Newell

Chief Scientific Officer

Andrew joined iProov from University College London where he was a Research Fellow in both the Department of Computer Science and CoMPLEX. His PhD and subsequent published research focused on computer vision and pattern recognition. Since 2014 he has led iProov’s work on image processing.

Richard Swindells

Richard Swindells

Chief Financial Officer

Richard has over 20 years’ experience of corporate finance and works with a number of growth and technology companies as part-time CFO, most typically at the Series A/B stage, helping them get to grips with the challenges of rapid scaling and preparing for the next stage of expansion. Richard has worked with a broad range of companies, including Speechmatics, Aframe and FromCounsel. Prior to this, he spent 15 years working in the energy sector and in investment banking.  Richard has an Economics degree from the University of Birmingham and holds the Chartered Institute for Securities and Investment Diploma.

Aarti Samani

SVP, Product & Marketing

Aarti is an experienced executive, who drives growth through product innovation, partnerships and operational efficiencies. She has led product and commercial functions in multinational as well as applied AI firms across financial services, fast growth consumer tech and healthcare. Aarti’s work has ranged from managing technology transitions in capital markets, to spearheading product development and launch of text input solutions, revolutionising the way consumers in emerging markets interact with their smartphones. She has most recently worked at SwiftKey (purchased by Microsoft) and Digital Surgery. Aarti holds a degree in Mathematics from the University of Durham.

Luke Moore

Luke Moore

SVP, Revenue

Luke is responsible for leading the Revenue organisation at iProov, incorporating Customer Success, Partnerships, Demand Generation, and Sales. An experienced leader and builder of innovative teams in cutting edge technology markets, he most recently established a market leading presence for social analytics leaders Crimson Hexagon in EMEA & APAC through to acquisition in 2018.

Matthew Pearch

Matthew Pearch

Commercial Director

Matthew is an experienced Sales and Marketing executive. He has a strong background in fast-growth SaaS and web services built on deep relationships with large, complex clients. He built the European operations of Bulletin and was Partnership Director at IOVOX. He has also worked with voice biometrics at Nice Systems. From 2003-2008 Matthew was the most successful European sales executive at mBlox Inc. He has a degree in Economics from the University of Hertfordshire.

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