iProov is a fast-growing global technology provider and the world leader in delivering Genuine Presence Assurance to organizations around the world.
Genuine Presence Assurance is the only way to verify that an online user is the right person, a real person, and, critically, that they are authenticating right now – not an imposter or a criminal gang or a machine-driven cyber-attack. Established in 2013, iProov has offices in London, Maryland and Singapore.
iProov was founded in 2013 on a Big Idea. That Big Idea focused on a uniquely simple and clever answer to a complex challenge: how to prove that someone is who they say they are online.
Our founder and CEO, Andrew Bud, had experienced at first hand the devastating effects of online criminal activity. He vowed to find a way to enable organizations to verify the genuine presence of an online user: firstly, by making sure that the person setting up an online account was an actual person, and then by authenticating that person whenever they returned to make a secure transaction online.
The Big Idea was to use facial biometrics and colored illumination to read the biometric of a face and assure the genuine presence of a human being. Why facial biometrics? Because most ID documents contain a picture of a face so identity can be verified against a trusted source. Why colored illumination? Because it’s completely effortless for the user – no following instructions or moving required. Just a brief, simple ‘ceremony’ lasting a few seconds. This gives the most secure assurance possible that a user is not an imposter, a photo, a mask, a deepfake video, or a multitude of other sophisticated cyber attack tactics being used by criminal gangs around the world.
Today, iProov is the world leader in Genuine Presence Assurance, trusted by public sector and governments, financial services, safeguarding providers, digital identity providers, and travel and health providers to verify online citizens and customers with security, usability, and privacy.