iProov, the world leader in face biometric verification and authentication technology, announced today that Nicole Rowe has joined the organization as Chief Marketing Officer (CMO). In this role, Rowe is responsible for overseeing iProov’s brand awareness, go-to-market strategies, global communications program, demand generation, and revenue team support.
“The expansion of iProov’s worldwide market presence continues, powered by customer demand in all continents for our secure, inclusive biometric verification services and supported by the recent investment,” said Andrew Bud, Founder and CEO of iProov. “With her broad skill set, extensive marketing leadership experience and sector familiarity, Nicole will drive future expansion and is an impressive addition to our senior leadership team. I am delighted to be working with her.”
Rowe joins iProov with more than 20 years of marketing innovation experience for established publicly traded companies and high-growth start-up brands. She was most recently CMO at SecZetta, a third-party identity risk SaaS provider, where she was responsible for transforming the organization’s global marketing efforts to drive sales. As Director of Corporate Marketing for RSA, Rowe expanded and revitalized the organization’s solution-area awareness through corporate-wide brand initiatives built upon customer value frameworks. Rowe has also held marketing leadership positions at Everbridge, Entegris, PTC and SunGard, now part of FIS.
“I am excited and honored to be part of the team that has married science and technology to create the industry’s only mission-critical biometric identity assurance solution,” said Rowe. “Guided by a shared commitment to achieving the remarkable, I look forward to helping accelerate iProov’s strong momentum helping government and highly-regulated organizations establish and maintain citizen and customer trust in the digital world.”
Rowe holds a Bachelor of Arts Degree in Political Science from Suffolk University.
