The Threat of Deepfakes: download the report

The Threat of Deepfakes Report

1 September 2020

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iProov has been warning about the impact of deepfake misuse for many years. Deepfakes are evolving at pace, posing a significant threat to consumers and enterprises all over the globe.

iProov surveyed 1000 UK and 1000 US consumers on their concerns about deepfakes and the threat they pose to online trust.

Key findings from the report show that:

  • 75% of consumers would be more likely to use online services that protect against deepfakes
  • 85% agree deepfakes will make it harder to trust what they see online
  • 72% believe the need to authenticate identity is more important than ever before
  • 81% believe biometrics will be used more in future to assure identity online
  • 88% believe online security threats are growing

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