July 22, 2025
iProov’s breakthrough approach to biometric verification has earned recognition as a “Trailblazer” in Acuity Market Intelligence’s Biometric Digital Identity Deepfake and Synthetic Identity Prism report. This comes at a time when AI-generated deepfakes have become indiscernible even to expert analysts, and synthetic identities evade traditional security measures. This designation highlights organizations like iProov that have demonstrated market vision and leadership by proactively tackling the threat of deepfakes and synthetic identities in the digital identity ecosystem, well ahead of the broader market.
Deepfake Identity Fraud Is Surging — and Businesses Are Paying the Price
Deepfake fraud has surged by 2,137% over the past three years, becoming the most common form of digital identity fraud targeting financial institutions. The economic impact is also staggering. The U.S. Federal Bureau of Investigation (FBI) data indicate that identity-related criminal activities generated losses of $8.8 billion in 2023 alone. Additionally, a 2024 study by Regula revealed that 50% of businesses worldwide have experienced incidents of deepfake fraud, resulting in an average loss of nearly $450,000 per business.
Given these escalating threats, identity proofing is no longer merely a compliance requirement but a business imperative. A key challenge in this digital landscape is ensuring that the person attempting to verify their identity is a real person (i.e., not a deepfake), the right person (i.e., matched correctly to their claimed identity), and authenticating in real-time.
What Is a “Trailblazer” in the Deepfake Ecosystem?
Rather than merely instilling fear, The Prism Project offers actionable insights and recommendations that empower enterprises, governments, and solution providers to deliberately stay ahead of emerging threats while simultaneously safeguarding privacy, fostering trust, and upholding business integrity.
“While AI-driven threats are real, we believe the industry has powerful tools to address them,” said Maxine Most, founder of The Prism Project. “This report arms organizations with the frameworks, intelligence, and practical strategies they need to proactively strengthen identity systems, maintain public trust, and support safe digital transformation.”
The report specifically highlighted iProov’s pivotal role, stating:
“iProov’s status as an integral leader in the deepfakes and synthetic identity ecosystem [makes it] one of only two “Trailblazers” in this report. In the midst of an identity fraud arms race driven by rapidly evolving bleeding edge threat vectors, this level of industry vision from a core biometric technology provider is a unique differentiator in an increasingly crowded and often seemingly indistinguishable field.”
iProov’s Technology and Foresight Stand Out Amongst A Crowd
iProov’s innovative technology and relentless focus on security were also commended:
“iProov stands firm as a Deepfakes and Synthetic Identity Prism Refractor. Using a combination of face biometrics software and proprietary Flashmark™ controlled illumination technology — a passive form of liveness detection that reflects different lights off a user’s face to determine authenticity and reject deepfakes — iProov’s solution matches an authentic human face to a trusted government ID and ensures identity integrity in online transactions. Pursuing a multi-layered defense against deepfakes and synthetic identities, iProov’s technology innovations are further supported by a specialized team of threat experts whose continuous monitoring of live traffic, incident response, and proactive threat hunting keeps customers persistently safe. The company even has a red team, which actively simulates emerging identity attacks in order to uncover security gaps that can then be closed. iProov’s obsession with human identity is clearly reflected in this holistic, proactive approach to defending against the ravages of digital fraud.”
This recognition underscores iProov’s commitment to safeguarding online identity and its long-standing dedication to pioneering solutions against evolving digital threats. As the digital landscape continues to grow, iProov remains at the forefront, providing robust and reliable identity verification crucial for a secure and trustworthy digital future.
To access insights from The Prism Project report, visit [https://www.the-prism-project.com/deepfake-and-synthetic-identity-report] or for a consultative look at your use case, pain points, and our solutions to your organization’s demands: book your demo today.
